Exchanging Licensing Ideas and Opportunities |
Keep abreast of the latest trends and developments of licensing industry by attending the hottest Licensing Conference in the region!
Licensing 101 Seminar Programme: An Overview of Licensing Basics
Do you want to:
- Fully utilise your manufacturing facilities?
- Broaden your product mix with a wise investment?
- Move up the value chain and sell more products to more customers at a higher price?
Learn how licensing has become a powerful marketing tool to help achieve more business today. Attend the Licensing 101 Seminar Programme tailor-made especially for the new start-ups in licensing to master the essential skills quickly.
For programme details, please click here.
For registration, please download the application form here.
Hong Kong International Licensing Conference Sessions
Conducted by renowned world-class industry experts, the Licensing Conference 2008 would provide a sound sharing and discussion of critical subjects in the licensing world, in the following five themes:
For schedule, please click here.
For registration, please click here.
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Co-organisers:
Hong Kong Trade Development Council (HKTDC)
The International Licensing Industry Merchandisers’ Association (LIMA)
Learn how licensing has become a powerful marketing tool to help achieve the above goals today. Attend the Licensing 101 Seminar Programme tailor-made especially for the new start-ups in licensing to master the essential skills quickly.
Who would instruct the Course?
Experts from LIMA, the world recognised and authoritative voice of the licensing industry, would instruct the programme and deliver the key licensing issues and best practice in a variety of facets.
What would I get from the Course?
You would learn the basic skills necessary in licensing business and how they could help generate new business for you.
Attendees who completed the programme would be awarded a Certificate of Completion issued by LIMA and HKTDC. It would also be a perfect occasion to build network and seek advice from the experts in the field of licensing.
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The Basic Tools of Licensing
Session 1- 2 July 2008 (Wednesday), 11:30 12:30 |
Learn how licensing could be an effective tool to enhance awareness of your brand.
- Understand the licensing language to broaden the business scope
- Acquire the key issues and terms in a Licensing Agreement
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How to Make the Best Deal
Session 2-3 July 2008 (Thursday), 09:30 10:30 |
 Be wise in your investment and learn how licensing could expand your product categories.
- How to negotiate when buying a license
- Tips and methods to improve your negotiating skills and make the best deal
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Selling, Buying & Managing a Licensing Programme
Session 3-4 July 2008 (Friday), 09:30 10:30 |
Good marketing skills are an essential part of your licensing programme and make sure you know how.
- Ways to maximise sales by achieving exposure for your property
- How to launch an effective marketing campaign and become a star product in market.
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Seats are limited. Apply before 20 June 2008 (Friday) to enjoy the premier rate:
(Programme admission fees include Course Materials, Breakfast, Certificate of Completion# & Admission to Exhibition) |
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Full Admission Fee: |
HK$500 / US$65 |
(original of HK$1,500 / US$195) |
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Two-Day Admission Fee: |
HK$400 / US$52 |
(original of HK$1,000 / US$130) |
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One-Day Admission Fee: |
HK$200 / US$26 |
(original of HK$500 / US$65) |
| # Applicable only to attendees completing the full programme |
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Entertainment Licensing: Converting Dynamics into Success
July 2 14:30 16:00 |
While character licensing has been at the forefront of licensing for years and contribute to almost half of revenue each year of the licensing industry through a wide range of consumer products, the increasing number of characters has brought new challenges to the business. Meanwhile, TV shows and other multimedia gimmicks have proven to be key drivers for consumer excitement and generate new business opportunities in licensing.
The session would give an inspiring account of how the biggest licensors ride on the trend and expand its business in this dynamic segment of licensing, and share with audience in how it stands out from the crowd.
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Sports Licensing: Discover the Transcendent Business
July 3 11:00 12:30 |
Sport properties become more promising in the global and Asian licensing market while Asia is preparing itself for major sporting events such as the Beijing Olympics. Sports licensing has proven to grow continuously in popularity and is now moving into new areas including retail brand development and licensing with huge revenues.
The session will explore opportunities in the licensing of sports brands and the keys to becoming a sports licensee through the brand business building by high-profile sports organisations in the region.
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Emerging Retail Markets: Explore the Conundrum
July 3 14:30 16:00 |
Licensing opportunities immense in Asian emerging consumer markets where China is being viewed as the next great developing retail market for businesses around the globe. With a review on the essential ingredients to make a successful licensing market: rising levels of disposable income in urban areas, increasing awareness of international brands, and vast manufacturing facilities and labour pools, this session will shed light on the unique culture and consumer behaviour of the growing retail markets in Asia, especially in the China market and how you can get your properties and products on store shelves and into consumers hands.
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"Brand Extension: Fully Reveal your Brand Potential
July 4 11:00 12:30 |
With brand extension attracting more and more attention in the licensing industry, it is acknowledged as an effective way in exaggerating the corporate and product brand equity value. In this session, the following aspects of brand extension would be explored by the world-famous brand consultancy: characteristics of a successful brand extension, the benefits and risks, and case studies of a few renowned brands.
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"Intellectual Property for Brand, Character, Sports and Entertainment Licensing
July 4 14:30 16:00 |
How to protect own intellectual property against unauthorised use of properties has drawn the attention of license holders, especially when a business expands. The session will provide an understanding of the law related issues of intellectual property for brand, character, sports and entertainment licensing which you should not miss.
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