Kenneth is responsible for defining and implementing digital marketing strategy for brands, and identifying revenue opportunities with sponsors to extend coverage in selected markets. IMG Digital Media creates, distributes and markets immersive multi platform experiences for leading brands in sports and entertainment. Its services include insightful strategy, creative thinking and innovative technology solutions across web and mobile.

Kenneth joined IMG’s China sales team in 2000, and internally transferred to the mobile division in 2004. He has been actively involved in sponsorship sales for sports and entertainment events and athletes. He brokered some of the first international mobile and internet content deals in Asia for English Premier League football clubs. He worked in the client servicing team advising corporate brands on mobile content and sponsorship analysis, Olympic marketing strategy, and managed the execution of digital media campaign for Olympic sponsor. He was also involved in joint venture negotiation on digital media sports content.